Lemos, Thayane Castro CarvalhoCoutinho, Guilherme Macedo SoaresSilva, Laiz A. A.Stariolo, Jasmin BrunaCampagnoli, Rafaela RamosCardoso, Leticia de OliveiraPereira, Mirtes GarciaMota, Bruna Eugênia FerreiraSouza, Gabriela Guerra Leal deCanella, Daniela SilvaKhandpur, NehaDavid, Isabel de Paula Antunes2023-12-072023-12-072022LEMOS, T. C. C. et al. Ultra-processed foods elicit higher approach motivation than unprocessed and minimally processed foods. Frontiers in Public Health, v. 10, artigo 891546, jun. 2022. Disponível em: <https://www.frontiersin.org/articles/10.3389/fpubh.2022.891546/full>. Acesso em: 01 ago. 2023.2296-2565http://www.repositorio.ufop.br/jspui/handle/123456789/17912Background: Ultra-processed foods (UPF) are becoming extensively available in the food environments. UPF are industrial formulations that are designed to maximize palatability and consumption through a combination of calorie-dense ingredients and chemical additives. UPFs are also aggressively marketed, which may make them more attractive than unprocessed/minimally processed foods (UMPF). Since consumers’ purchase decisions are guided by food-evoked emotions, we aimed to provide evidence that UPF visual cues trigger higher emotional responses and approach motivation than UMPF visual cues, with potential impacts on individuals’ intention to consume the UPF over the UMPF. Methods: Participants (n = 174; 144 women; mean age = 20.7 years; standard deviation = 4.35) performed two tasks. In the first task, 16 pictures of foods (8 UPF and 8 UMPF), and 74 pictures from other affective categories, were presented. After viewing each picture, the participants rated it along two basic dimensions of emotion through the Self-Assessment Manikin scale: pleasantness and arousal. In the second task, the participants viewed the same food pictures, and they rated their intention to consume the foods depicted in the pictures. Each picture was plotted in terms of its mean pleasantness and arousal ratings in a Cartesian plane, which resulted in an affective space. Results: Pictures of UPF and UMPF were positioned in the upper arm of the boomerang-shaped affective space that represents approach motivation. Pictures containing UPF triggered higher approach motivation and intention to consume than pictures containing UMPF. We also found a stronger association between emotional responses and intention to consume UPF relative to UMPF.Conclusion: These results shed new light on the role of ultra-processed foods evoked emotions that contribute to less healthy and sustainable food environments.en-USabertoObesityEmotionPolicyMarketingArtigo publicado em periodicoThis is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. Fonte: PDF do artigo.https://doi.org/10.3389/fpubh.2022.891546