Ceribeli, Harrison BachionTamashiro, Helenita Rodrigues da SilvaMerlo, Edgard Monforte2018-03-262018-03-262017CERIBELI, H. B.; TAMASHIRO, H. R. da S.; TAMASHIO, H. R. da S.; MERLO, E. M. Online flow and e-satisfaction in high involvement purchasing processes. Base, v. 14, p. 16-29, 2017. Disponível em: <http://revistas.unisinos.br/index.php/base/article/view/base.2017.141.02>. Acesso em: 02 fev. 2018.19848196http://www.repositorio.ufop.br/handle/123456789/9740This research aims to verify the relation between the attributes of online shopping experiences, the state of online flow, and e-satisfaction in high-involvement purchases. To reach that goal, we conducted a survey with 720 e-consumers. We adopted quotas sampling, using age distribution as criteria. To analyze the data, we used Structural Equation Modeling. From the statistical analysis, we found that there are some attributes of online shopping experiences that directly influence e-satisfaction (convenience associated with the website, exchange and return policies, and quality of delivery service), while others influence the state of flow online (perceived innovation on the website, price and aesthetics of the website), which, in turn, influences e-satisfaction. Additionally, we identified two attributes that influence both flow online and e-satisfaction: reliability attributed to the website and variety of products available for sale on the website.en-USabertoE-commerceConsumer involvementOnline flowE-satisfactionArtigo publicado em periodicoOs trabalhos publicados na BASE estão sob Licença Creative Commons Attribution 3.0 Unported, que permite copiar, distribuir e transmitir o trabalho, desde que seja citado o autor e licenciante. Fonte: BASE - Revista de Administração e Contabilidade da Unisinos <http://revistas.unisinos.br/index.php/base/index>. Acesso em: 17 out. 2016.