Please use this identifier to cite or link to this item:
Title: Knowledge management and innovation : the role of virtual social networks in innovative consumer behavior.
Authors: Grützmann, André
Boava, Fernanda Maria Felício Macêdo
Zambalde, André Luiz
Keywords: Online social networks
Web-based innovation
Knowledge management
Issue Date: 2011
Citation: GRUTZMANN, A.; BOAVA, F. M. F. M.; ZAMBALDE, A. L. Knowledge management and innovation: the role of virtual social networks in innovative consumer behavior. Journal of Technology Management & Innovation, v. 8, p. 145-146, 2013. Disponível em: <>. Acesso em: 24 mar. 2015.
Abstract: Online social networks made up of actors with different degrees of innovativeness may allow knowledge management to collect new ideas and measure their acceptance. This research investigates consumer innovativeness and relationships with the uses and participation in social networks. This research has a quantitative exploratory scope, and among the main findings, we can mention that the dimensions of the adopted scale were corroborated by using factor analysis. The findings cannot be generalized, but there are evidences that relationship between social networking and innovative consumer behavior exists. Although there are limitations, correlations were found between the social dimension of innovativeness and information search in the networks and also the use of social networking information for the decision to purchase new products.
ISSN: 0718-2724
metadata.dc.rights.license: The Journal of Technology Management & Innovation use a license that permits any user to download, print out, extract, archive, and distribute the article, so long as appropriate credit is given to the authors of the work. Fonte: Journal of Technology Management & Innovation <>. Acesso em: 26 mar. 2015.
Appears in Collections:DECAD- Artigos publicados em periódicos

Files in This Item:
File Description SizeFormat 
ARTIGO_KnowledgeManagementInnovation.pdf172,98 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.