Please use this identifier to cite or link to this item:
Title: Product value dimensions and strategic decisions.
Authors: Silva, Sergio Evangelista
Curi Filho, Wagner Ragi
Silva, Thiago Augusto Oliveira
Keywords: Value attributes
Competitive strategy
Issue Date: 2018
Citation: SILVA, S. E.; CURI FILHO, W. R.; SILVA, T. A. O. Product value dimensions and strategic decisions. INOVAE - Journal Of Engineering And Technology Innovation, v. 6, p. 1-16, 2018. Disponível em: <>. Acesso em: 19 fev. 2019.
Abstract: Although the product value is a central element in the competitive strategy, it has not been properly discussed in theoretical models. The authors have found no clear analysis of cause- -and-effect relationships between the product value and the strategic decision issues in the literature. Regarding this theoretical gap, the present article proposes a theoretical model of the dimensions of the product value and relates these elements to the strategic decisions that should be taken in the context of competitive strategy elaboration. The related decisions are exploited, and guidelines for competitive strategy definition are structured. Thus, this theoretical essay has three main contributions. First, it extends the current concept of product value through an in-depth and detailed view. Second, it presents a direct link between product value forms and competitive strategy. Third, it outlines a comprehensive and integrative view of the process of competitive strategy elaboration based on product value.
ISSN: 2357-7797
metadata.dc.rights.license: Os trabalhos publicados na Inovae estão sob Licença Creative Commons que permite copiar, distribuir, transmitir e adaptar o trabalho, desde que sejam citados o autor e licenciante. Fonte: Inovae <>. Acesso em: 10 nov. 2016.
Appears in Collections:DEENP - Artigos publicados em periódicos

Files in This Item:
File Description SizeFormat 
ARTIGO_ProductValueDimension.pdf300,47 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.